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FUNDRAISING l MARKETING l PUBLIC RELATIONS l INTERNAL
Inspiring people to support your mission is more critical in today's economic climate than ever before. The typical donor who used to give to several causes now only gives to a few. Donors report that when they sit down to write a check, trust in an organization is as important as belief in its mission.
With so many good causes competing for donors, non-profits must show why they are worthy of support. A carefully-planned newsletter can assure your donors that their confidence in you is well-placed. Management profiles, financial disclosures, cost-saving efforts and success stories all assure donors that their money truly is accomplishing what they want most---to help.
Although most donors say that a newsletter would help them stay interested in an organization, only 11% of
nonprofits publish newsletters. Of those, few produce newsletters that are effective fundraising tools.
A successful fundraising newsletter is the result of a focused approach based on the latest research into donor behavior combined with design and writing expertise that will involve people with your mission on a deeper level. Educational articles must focus on what is important to your reader and be balanced with appeals designed to get results.
At Overture Publications, we will work with you to craft a powerful newsletter that will tell your stories in a way that touches people and prompts them to support you and continue that support.
If you're interested in the recipe for creating an effective, donor-centered newsletter, and how one can help your organization, please contact us today.
m Involve more people
m Inspire more support
custom newsletters
Contact us today for information.
